The Importance of Integrating Your Design Team

Over the years, it has become quite apparent that the appreciation and value placed on user-centered design by many organizations has dramatically increased. Today, more than ever, companies are looking to jump on the UX train and utilize design to better achieve business objectives. Unfortunately, the growing value placed on design is often misdirected and rests on misconceptions of its meaning and the place it should hold within an organization. I have personally encountered this problem on a number of occasions with my own clients and have heard similar stories from my peers. Many executives and managers alike tend to compartmentalize their design team as a separate creative entity that w

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