Data and design are two concepts often viewed as unrelated. Data is frequently coupled with the left side of the brain; numbers, logic, and reasoning. On the other hand, design is often associated with the right side of the brain; creativity, visual thinking, and abstract meaning. These two concepts are very often compartmentalized and seen as separate entities that must be headed and commanded by two different types of people entirely. Though there may be some limited truth to these ideas, user-centered design must rely on logic and reasoning just as much as creativity and visual thinking. Today’s rapidly changing world is becoming increasingly data driven as new technology and tools have g
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