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Urban Architecture
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OMRI NIR.

Senior Product Designer

Hello,

My name is Omri and I am a seasoned product designer with experience spanning nearly a decade across diverse industry verticals including retail, technology, education, and business solutions. 

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I have a deep passion for leveraging research and data driven insights, as well as continuous validation of ideas, in order to inform impactful solutions to real-world problems.

 
My approach to design is centered around identifying the intersectionality between user and business needs, utilizing a foundation of systems-thinking and cognitive psychology to marry the two.

 

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Modern Architecture

 My Projects

BBY Connect Mockup.png
Connect App Mock (1).png

Avg monthly visits

Best Buy
Connect Ecosystem

Creating a native-app and web based ecosystem to support all on and off-the-job needs for Best Buy's workforce of nearly 100K employees.
6.2M
200K

Working hours saved

Avg daily time savings per leader

Best Buy
Employee Check-Ins

Designing a singular-digital solution and process for retail employee daily check-ins with their leaders.
1 hr
>90%

Adoption Rate

Apple iPhone X Space Grey (1).png
Apple iPhone X Space Grey.png
Apple iPhone X Silver (1).png

Abandonment Reduction

HP Instant Ink Landing Page

Designing a responsive landing page for the Instant Ink service that effectively communicates how the service works and its value.
31%
22%

Enrollment increase

Screenshot_28-1-2025_8125_hp-instant-ink.s3-website-us-west-2.amazonaws.com.jpeg
Apple Macbook Pro 13_ Silver.png
P2Page Mobile Mock1.png
My Projects
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